Thursday 3 December 2009
Ferrari fanatic John McKeon paid £21,714 for what he believes is the ultimate personalised registration for the highly anticipated Ferrari 458 Italia supercar.
The millionaire Irishman was a man on a mission and opted to travel from his Chelsea home in London to bid for 458 FER being sold during the first day of DVLA Personalised Registrations' three-day auction currently being held at Tankersley Manor Hotel, near Barnsley.
Fuelled by his determination to get his prize and not leave it to chance, his decision saw his take the auction's unofficial crown as the customer with the deepest pockets by spending the most on a single registration.
Incredibly, Mr McKeon's spending didn't stop at the single plate, he bought 2 END and DUM 8B for "a bit of a laugh", spending a total of £25,000 in the process.
Immediately after getting his prized 458 FER plate, Mr McKeon said: "What a buzz. Buying the plate was nearly as exciting as buying my Ferrari, I just can't wait to see it on my car"
He added: "The 458 Italia has to be the Ferrari of the moment, as far as I'm concerned I have the perfect private registration for it. "
Ferrari 458
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This registration is only available to buy until 30 June.